Cựu Sinh viên NUS Industrial Design, Giám đốc điều hành và đồng sáng lập của công ty F & B
This sense of community is what Ms Jane Hia, NUS Industrial Design alumna, sought to recreate as CEO and co-founder of popular local café chain Kith. Known for its fresh food, great coffee and relaxed, unassuming vibe, Jane built the brand on three guiding principles — simplicity, sincerity and honesty — principles that she personally lives by and which permeate every aspect of her business, from store design to service.
And it seems to be working. From a single humble bistro at Robertson Quay with two full-time staff in 2009, Kith today boasts 10 outlets across the island — including its latest branches in Bencoolen and West Coast — and a staff strength of 200, all in less than a decade.
" My design background definitely helped when it came to things like designing the interior space, branding, preparing presentations and so on. My time as a resident of Eusoff Hall at NUS, where I was actively involved in sports and dance, also taught me the value of teamwork and people management skills. All this helped in starting and growing my business. It was not just a matter of coming up with a Kith café, but creating a complete Kith experience. "— Jane Hia, CEO of Kith